About Us

Towell Auto Group has shaped Oman’s automotive landscape for decades, built on trust, expertise, and an unwavering commitment to quality. That legacy now takes a bold new turn with 212, introduced with one purpose: to redefine what true off-road capability feels like.

Engineered to tackle the harshest terrains, every component and every detail is built for performance without compromise. Backed by Towell Auto Group’s legacy of exceptional service, 212 ownership in Oman means capability is only the beginning.

The best driving experiences don’t just serve a purpose. They define one. 212 is for those who demand more. Now in Oman, powered by Towell Auto Centre.

In the realm of off-road SUVs, the choice is shaped by one enduring question – what has it been built to withstand when the roads end?

The 212 answers, not in words, but in action.
Shaped over six decades, tested across unforgiving terrains and relied upon where performance could not falter, 212 has earned its place with intent. This is not just a destination but a moment’s pause, before the next exciting chapter unfolds.

2024 2022 1998 1970-1980 1966 1965 1961

Inception | 1961

A MISSION, A MANDATE, AND A 210 Prototype

212 began with a mandate: precision, resilience, and the ability to go further. Entrusted to Beijing Automobile Works, the result was the 210 prototype, a conviction that would define everything that followed.

BEIJING, CHINA

Heritage | 1965

BUILT ON THREE NON-NEGOTIABLES

When the first-generation 212 entered production as a military-grade command vehicle, every component and every bolt was held to three constants: endurance, performance, and capability.

BEIJING, CHINA

Legacy | 1966

BORN IN ACTION. PROVEN IN PUBLIC

In 1966, the 212 made its first public appearance carrying Chairman Mao through Tiananmen Square, introducing itself to the world and setting the uncompromising standard it would uphold from that day forward.

TIANANMEN SQUARE, BEIJING

Evolution | 1970s — 1980s

DECADES OF DOING MORE

Through the 1970s and 80s, the 212 expanded into specialised communications and military vehicles, adapting to every operational demand while holding firmly to its foundation.

ACROSS CHINA

Endurance | 1998

32,000 km. ONE VEHICLE. NO EXCUSES.

Between 1997 and 1998, Mr. Zhou Guangqiang traversed 11 countries and 32,000 kilometres in a solo circumnavigation, with the 212 carrying him through every crest and trough, steadfast and unyielding.

CHENGDU, CHINA — TO THE WORLD

Identity | 2022

A NAME THAT STANDS ALONE

In 2022, 212 became the world’s first automotive brand registered under a purely numeric trademark. A name defined by simplicity.  A legacy to be further defined by who it is for.

CHINA — TO THE WORLD

New Era | 2024

THE NEXT GENERATION ARRIVES

On June 6, 2024, the latest generation of the 212 was unveiled in Beijing, built on decades of refinement and carrying forward one defining belief: true capability is not claimed, but proven.

BEIJING, CHINA

Our Mission

Towell Auto Group

We bring to Oman a resilient 4×4 SUV brand defined by capability, engineering integrity, and proven endurance.

As partners of 212, we go beyond distribution delivering a structured, dependable ownership experience built with the same discipline as the vehicle itself.

Every touchpoint is designed to deliver one thing: pure confidence, wherever the road leads.

Our Vision

Towell Auto Group

To set a new benchmark in Oman’s automotive landscape through capability, precision, and uncompromising customer care.  

We create a seamless ownership experience where vehicle, service, and support reflect the excellence of 212.  

Our vision is simple: deliver extraordinary vehicles to those who expect nothing less.

Our Values

Towell Auto Group

At Towell Auto Centre, our values are not simply stated, but upheld. They shape the standards we represent, the partnership we honor and the experiences we deliver.

EXCELLENCE

Innovation

Integrity

Customer Focus

CHOSEN FOR OMAN. PROVEN WITHOUT COMPROMISE.

Oman is not defined by a single landscape. Shifting dunes, rugged mountain passes, and mesmerising coastlines demand a presence that is never assumed but expected. Those who traverse these terrains understand that true off-road capability is recognised in:    

what endures
what performs without hesitation, and
what continues long after conditions have turned

The 212 stands as a testament to this understanding. Shaped by resilience and trusted where the terrain offers no concession, it is brought to Oman by Towell Auto Centre with a level of care and commitment that extends well beyond the drive itself.

Embrace Adventure

The road less travelled is where intent is tested, and where it reveals itself.

212 is built for that intent.

Strength that responds with ease

Control that holds across shifting terrain

Confidence that stays with you as the path rises, softens, or stretches beyond the expected

Engineered to move forward without hesitation, across sand, rock, water, and everything in between

Each element works together to deliver consistency where it matters most.